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The Ring That Makes An Impact

A better ring, made a better way, creating a better world.

Our Mission

Create a ring that was sustainably made, innovative, ultra comfortable, meaningful, and versatile enough to integrate seamlessly into the active lives we lead.

Feel good. Do Good.

We exist to make a lasting positive impact on the people that wear our products and the planet they live on.



Sustainably Made

Flexfit Expansion

Breathable Interior

Illumination Tech

Safety 1st Design

Remember What's Important

Life is full of ups and downs.

This is why every ring is infused with rare-earth elements that naturally absorb and radiate light.

This effect serves as a subtle reminder to always stay hopeful and remember what is most important in life.

Cloud-Like Comfort

As we move our body changes. Our signature flexfit expansion system incorporates three exterior vents allowing your ring to expand and contract lessening stressful contact and delivering an insanely comfortable fit . You'll never want to take it off. We promise.

Safety 1st Design

Traditional jewelry is unsafe to wear 24/7 - which is why we engineered LIVE RING to go anywhere you do. The ultra-low profile resists snags, and if your ring is ever caught a quick-break design allows the ring to snap so your finger won't. It is also non-conductive, resistant to gas, oil, solvents, and can endure extreme temperatures – from arctic cold to oven hot.


People love us & we love them

Our customers speak for us.


"The most comfortable ring you can imagine."

Jen A.


"I love how it looks and feels!Eco-friendly, insanely comfortable, and won't break the bank."

Amanda F.


"10X more comfortable than a traditional metal ring. The concept and brand mission is refreshing."

Lauren M.

Loved By The Pro's

From professional athletes in the NFL, MLB, NBA, MLS, to pro cyclists, Olympians, Coaches, CrossFitters, and leading trainers. Join the best athletes in the world supporting us.

Frequently Asked Questions

How long does it take to receive my order?


We offer several shipping methods.

Express: 2-3 business days
Standard: 5-7 business days

*If an item is out-of-stock or backordered, it will ship as soon as the item is restocked and available.


Will I be able to track my order?


After your order has been shipped, you will receive an email with your tracking information.

*Please note, it may take 24 hours after shipment for the tracking information to update.

Why don't you sell half or quarter sizes?

Our ring is uniquely designed to comfortably expand to conform to your finger. If you normally wear a half or quarter size we recommend to sizedown to the nearest whole size.

For example, if you normally wear a size 9.5 you would get a 9.

Where do you ship from?

Our fulfillment center and warehouse are both centrally located in the U.S. in Ohio. This allows us to ship and deliver to either coast as quickly as possible.

What if my ring doesn't fit?

No worries, we have a simple, easy, and fast exchange process to ensure the perfect fit. Just email our customer support department (support@affg.co) and they will take care of you.

Hours of operation are: Monday-Friday 9am PST - 4pm PST.Please allow up to 48 hours to respond.


All orders ship within the same day if placed by 12:00pm EST.


Simple & hassle free exchanges to ensure a perfect fit.


Your privacy and protection is important.

This Ring Saves Lives

Every purchase made provides 1-year of safe clean water to a child in need.

We've teamed up several NGO partners around the world to build fresh water wells and provide sanitation to communities where it is not available.

Have questions?


Happiness Guaranteed

Your happiness is our #1 priority. We stand by our product 100%, no matter what. If you have a problem, we'll solve it.